Center for School Transformation
Transforming Schools One Conversation at
a Time
"Evocative Coaching takes a refreshing tack when it comes to excellence in education: trust and assist teachers to develop fresh, new ideas for inspiring student learning. That method fosters genuine motivation and honors what teachers, and all people, need most to be creative and successful. Conversations can change the world and this book can change the conversation."
~ Daniel H. Pink, author of A Whole New Mind and Drive
"This practical and sophisticated book is worth reading. Evocative Coaching regards teachers as wanting to learn and coaching as skillfully getting out of the way of learning. To enhance trust, liberate creativity, and build autonomy, coaches choreograph story, empathy, inquiry and design, providing value to any professional learning community."
~ Arthur L. Costa, Ed. D., and Robert J. Garmston,
Ed. D.
co-authors of Cognitive Coaching
"Do you care deeply about empowering teachers, schools, and students to enjoy and benefit from the light of learning? Evocative Coaching provides a wise, practical, and content-rich guide for those of us who believe in the necessity—and the dream—of a future enlivened by successful education. I encourage you to get it, use it, and share it with others; it will make a huge difference!"
~ Marilee Adams, Ph.D.
author, Change Your Questions, Change Your Life
Adjunct professor, American University, School of Public Affairs
"Brilliantly illuminates the precious space that can exist between a teacher and a coach. As is clearly delineated in Evocative Coaching, that remarkable space holds the power to truly transform schools, one person and one relationship at a time."
~ Jim Loehr, Ed.D., Best-selling Author &
Co-founder, Human Performance Institute
"I have long subscribed to the belief that there is no such thing as teaching, only learning. Evocative Coaching turns that belief into a way of working with teachers that inspires their cooperation and engagement in the process of performance improvement. Evocative Coaching is horse sense for teachers, to paraphrase my recent book title, and it promises to make a real difference in the schools and school leaders who put its principles into practice."
~ Monty Roberts, author of The Man Who Listens to Horses www.MontyRoberts.com
"Evocative Coaching is the best book about how to assist individuals through coaching that I have ever read. A realistic and easy to use process that everyone can learn and use."
~ Cynthia Lemmerman, Ohio Department of Education
Associate Superintendent for School Improvement
"Evocative Coaching provides a wonderful blend of solid theory and practical wisdom in bringing coaching to our schools. I appreciated its new insights on presence and listening in conversations, particularly in hearing people's stories with greater empathy through the 'No-Fault Turn.' This is a much needed book for educators and communities alike in imagining what is possible for their children and youth."
~ David B. Drake, Ph.D., Executive Director
Center for Narrative Coaching
www.NarrativeCoaching.com
"Evocative Coaching makes a gift to our schools and the administrators, faculty, and staff. The authors' diverse experiences and gifts combine to present a clear and coherent model and process for transforming schools. Their model will serve in many other relationships and situations as well. It really is about transformation 'one conversation at a time.'"
~ Ralph Kelly & Jane Magruder Watkins, authors
Appreciative Inquiry: Change at the Speed of Imagination
www.AppreciativeInquiryUnlimited.com
"Thank you for writing such a wonderful book. I feel deeply moved by the warmth and love that transpires through your writing. Your approach and view on how to work with people feels like 'coming home.' Thank you for allowing me to part of this journey."
~ Bettina Staudt, Middle-School Teacher
Evocative Coaching Trainee
"Evocative Coaching will make a vital contribution to educational reform. I look forward to sharing it with people I know."
~ Kristi Arndt, International Association of
Coaching
Member, Board of Governors

The Evocative Coaching Model:
A Person-Centered, No-Fault, Strengths-Based Approach to
Performance Improvement
The First Turn
Uses Story – Empathy
To Set the Stage
The Second Turn
Uses Inquiry – Design
To Forward the Action
"Conversations can change the world and this book can change the conversation." ~ Dan Pink