About

Evocative Coaching

Evocative Coaching was formed in 2009 by Bob & Megan Tschannen-Moran of LifeTrek Coaching International. It is a wholly-owned subsidiary of LifeTrek, Inc., founded in 1998 to provide coaching and consulting services to organizations and individuals. We have enjoyed working with schools and school leaders.

Bob & Megan Tschannen-Moran

Bob is the President of LifeTrek Coaching International and the 2010 President of the International Association of Coaching. He has been passionately involved with performance improvement and coach training for more than 11 years. Bob is an active member of the faculty of Wellcoaches Corporation, a coaching-training program for health, fitness, and wellness professionals. He earned a Masters Degree from Yale Divinity School, is a graduate of Coach U as well as a variety of other training programs including Appreciative Inquiry & Nonviolent Communication.

Megan is a professor of Educational Leadership at the College of William and Mary in Williamsburg, Virginia, USA. Her research interests focus on the social psychology of schools, examining the quality of interpersonal relationships and how these impact the outcomes a school can achieve. Her book Trust Matters: Leadership for Successful Schools (2004, Jossey-Bass) reports the experience of three principals and the consequences of their successes and failures to build trust. She earned her doctorate in Educational Leadership at The Ohio State University and her Bachelor’s degree at Northwestern University.

The Evocative Coaching Model:
A Teacher-Centered, No-Fault, Strengths-Based Approach to Performance Improvement

The First Turn
Uses Story – Empathy
To Set the Stage

The Second Turn
Uses Inquiry – Design
To Forward the Action

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